Paragon is an NFT experience platform. As a new player in Web3, it aims to democratize the world of NFTs—shifting them from limited access digital assets, to phygital goods that welcome more people to participate in the new internet.
Their proprietary tech provides users ways to finance NFTs, so holders can generate new value and new users don’t have to pay a small fortune just to experience something exciting and new.
The brand symbol—a pinnacle-like shape that comes from the perfectly centered “A”—consists of three distinct parts named Explorers that serve as signifiers (of the brand) and enablers (of utility).
In digital experiences and animated moments, the Explorers activate our three brand behaviors—uniting our community, expanding the aperture of NFT utility, and leading new financial capabilities that will enable more access.
We created a cohesive brand system with the logo and symbol at the core, supported by a series of assets, libraries, and built-in styles—all delivered in a Figma toolkit using collaborative design tools, with the necessary guidance to allow designers and non-designers alike to create and design consistently for the Paragon brand.