Paragon
Agency: Proto
Paragon is an NFT experience platform. As a new player in Web3, it aims to democratize the world of NFTs—shifting them from limited access digital assets to enriching experiences that owning an NFT can provide.
We created a cohesive visual and verbal identity that embodies Paragon’s innovative spirit, with a generative tools that equips them to apply the brand as they grow into the future.
Every element was meticulously designed to elevate the user experience and solidify Paragon’s position in the NFT market.
We replaced the central “A” in the logo with our brand symbol, the “Explorers”.
The Explorers form the foundation of our brand system, encapsulating our behaviors: leading new technologies, expanding blockchain possibilities, and uniting communities through engaging experiences.
We created an extensive series of assets, libraries, and built-in styles—all delivered in a Figma toolkit using collaborative design tools, with the necessary guidance to allow designers and non-designers alike to create and design consistently for the Paragon brand.
All Work