PürGrains





brand and package
 all work




Identity and package design for PürGrains, a plant-based ancient grain side dish. The wordmark is truly made of pure grains, embedded in the serifs and negative spaces of the typography.


Inspired by bold global flavors, the package design heroizes the flavor cues and the grains (like farro, quinoa, and brown rice) to transport your taste buds.













Rethink


 all work