PürGrains
Agency: Rethink
Identity and package design for PürGrains, a plant-based ancient grain side dish. The wordmark is literally made of pure grains, embedded in the serifs and negative spaces of the typography.
Inspired by bold global flavors, the package design heroizes the flavor cues and the grains (like farro, quinoa, and brown rice) to transport taste buds.
All Work