Reebok Zig Kinetica
Campaign
All Work
Shot by Philip Edsel.
Art direction and design for a campaign launching Reebok's Zig Kinetica shoe, featuring UFC champion Conor McGregor. With its unique zig-zag sole, the Zig Kinetica amplifies your energy with every step. The design of the campaign highlights the futuristic technology of the shoe with a Y2K aesthetic and an otherworldly visual language.
Shot by Philip Edsel.
Deutsch
All Work