Reebok Zig Kinetica

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Art direction and design for a campaign launching Reebok's Zig Kinetica shoe, featuring UFC champion Conor McGregor. With its unique zig-zag sole, the Zig Kinetica amplifies your energy with every step. The design of the campaign highlights the futuristic technology of the shoe with a Y2K aesthetic and an otherworldly visual language.

Shot by Philip Edsel.


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