The Artificial Intelligence of Cooking
Agency: Proto
Artificial Intelligence is transforming our work as creatives. It’s both scary and exciting, in the way that the new person at work with the fancy skill set always is. Except of course, this time the new person...isn’t a person at all.
It also isn’t autonomous, which in addition to our freedom as a species, gives designers the opportunity to use AI as a tool for creativity. To have AI work for us. So we gave AI a seat at the table—just not at the head of it.
AI is really good at whipping up dreamy creations if given the right prompts. We used it to visualize the core (or at least the peels) of highly specific dishes and settings submitted to us by people at Proto.
But while AI can bring ingredients to life, it also unfortunately makes nauseating choices with gusto, all too often serving us straight up disasters. (If it was human, we’d assume it was trying to burn us.)
This AI Cookbook features recipes for success, mishaps we encountered along the way, and is ultimately a representation of what the “intelligence” in artificial intelligence can create when really put to the test.
All Work