Joanna Durkalec https://joannadurkalec.com Joanna Durkalec Mon, 28 Jul 2025 19:39:58 +0000 https://joannadurkalec.com en Noemia http://joannadurkalec.com/Noemia Mon, 28 Jul 2025 19:39:58 +0000 Joanna Durkalec 457441 Noemia Noemia is a rococo fever dream. Available in Serif and Soft, it offers two display styles that each stand on their own. Together, they create dramatic contrast—siren and saint, thorn and petal. Noemia features all uppercase characters with punctuation, glyphs, diacritics, numerals, and multilingual support. OpenType features include stylistic alternates and 42 custom ligatures. Noemia can be purchased here. All of my designed typefaces can be viewed at Valley Type.&nbsp; <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/1d58c29dd2fcc0dfd67e102c57abe47b44abbf5b97db3cf233adbc2b66c86600/JD_Noemia_Title.jpg" data-mid="1416711" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/9aeb90273bf86917b488b72d228fdf6ef01c3ddd403ca1b6015172ce1e543b42/Noemia_SwanLake.jpg" data-mid="1414381" border="0" /> Noemia Serif is high-contrast, elegant and sharp. Designed with a distinct back tilt, it leans away from tradition. Details like split terminals in the stylistic alternates for E, F, and K resemble an opening blossom, or a snake's tongue.Noemia Soft is thick and dreamy. Its letterforms share the same structure as Noemia Serif, but here they are pillowy, with split terminals that look much more like hearts. <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/65e0420b95bdd6cab2384a180ffca13b50d7dd9005627687022e51b6643d7f63/Noemia_Stamps.jpg" data-mid="1414383" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/53574e0e4c3d4eb0879332fd7965263666f05a77b0ae88b3724a158fe5ccad2b/Noemia_Adora.jpg" data-mid="1414379" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/4b47d68fb4e147f65c0bb96a728f1814ed25c98b4ad98be3872fea797daa554a/Noemia_Jolies.jpg" data-mid="1414380" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/d9679866651395ca0f34b905fee2a6df4938505a78e0caa3666e91859cc191b7/JD_Noemia_Bombe.jpg" data-mid="1416628" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/8c8c23655f837846cce8b08d1a1ece840941801e7a0069ca485a898a91fabda0/Noemia_Wine.jpg" data-mid="1414389" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/2d33a6bb256e97b13af95577db409f473d43afdaf2b5a3c6c448146cf8b2c2fa/Noemia_Cocteau.jpg" data-mid="1414385" border="0" /> <img width="3896" height="2922" width_o="3896" height_o="2922" src_o="https://cortex.persona.co/t/original/i/9f4a5eacb20dad2942a47b066ea530ed2374d277a6994345c6f76918efd45710/Noemia_Goo.jpg" data-mid="1414454" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/12d4b23f6bd4794e3cc7563f4bab1c1a70c8ad70f713292894590a8b21368559/Noemia_Lorelai.jpg" data-mid="1414384" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/1a973a4e43b986176585dcf3d18c9f04c2e32a8ca380fd5751e6711bffd990e8/JD_Noemia_Turrets.jpg" data-mid="1416627" border="0" />  All Work Noemia Noemia is a rococo fever dream. Available in Serif and Soft, it offers two display styles that each stand on their own. Together, they create dramatic... Alexander Keith's Brewery http://joannadurkalec.com/Alexander-Keith-s-Brewery Fri, 16 May 2025 14:54:11 +0000 Joanna Durkalec 456859 Alexander Keith’s Brewery Agency: Union Creative Identity and packaging for the launch of Alexander Keith’s Brewery in Nova Scotia, including their beer lineup and campaign. The visual system draws on weathered textures, traditional signpainting, and a stripped-back take on the iconic stag from its parent brand. Rooted in a 200-year legacy, the brand celebrates its revitalization as a small-batch, community-focused operation, led by a new brewmaster and inspired by the vision of founder Alexander Keith. <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/8dfeba9223a0342bf8aac54966f71fa36356175554a193886ce70f685571ea12/JD_Keiths_Outdoors_5.jpg" data-mid="1408861" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/72ce2e0c925270c59192a3b659ba26d3d1857251441b70640a4b5a2958989de0/JD_Keiths_Logo.jpg" data-mid="1408241" border="0" /> The visual identity balances heritage with a fresh perspective, drawing on on weathered textures, traditional signpainting styles, and a stripped-back take on the iconic red stag from the parent brand—Alexander Keith’s.&nbsp; We used a simplified wordmark for the flagship beer, Cornerstone, allowing the full stag illustration to take focus within the label design. For the broader range of craft brews, stag horns are incorporated into the logo, creating a cohesive system that nods to the brand’s legacy while feeling fresh and locally grounded. <img width="4861" height="3647" width_o="4861" height_o="3647" src_o="https://cortex.persona.co/t/original/i/0d941c03129ae0330f858bb59eacef491f953910c8d20b7950b616474fd12fe7/JD_Keiths_Packshots_01.jpg" data-mid="1408246" border="0" /> <img width="4861" height="3647" width_o="4861" height_o="3647" src_o="https://cortex.persona.co/t/original/i/0320fe2e0c595ddc9140458cf1af2d5aa5573c73652e8450878dd51e3dedfac7/JD_Keiths_Packshots_02.jpg" data-mid="1408245" border="0" /> <img width="4861" height="3647" width_o="4861" height_o="3647" src_o="https://cortex.persona.co/t/original/i/488da8004c7d3a7843c39a00919784cf4551369807048c29383ff9ff76418f28/JD_Keiths_Packshots_03.jpg" data-mid="1408243" border="0" /> <img width="4861" height="3647" width_o="4861" height_o="3647" src_o="https://cortex.persona.co/t/original/i/c880d8716b65bae4d1bafdb7a0dbd445698c89dd6493d58b729db471e85757a6/JD_Keiths_Packshots_05.jpg" data-mid="1408868" border="0" /> <img width="4861" height="3647" width_o="4861" height_o="3647" src_o="https://cortex.persona.co/t/original/i/4da1144e9a6ebb488cc0b53f516f25d83e86ab8dbb8681596a0762a1354496c7/JD_Keiths_Packshots_05.jpg" data-mid="1408870" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/684fa7e93b7277e1e2fabb0e8e6c1a26e98550a88009e116b26cd4afe85b0efd/JD_Keiths_Packshots_06.jpg" data-mid="1408242" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/ea36c78217003cb9f7f117e3a780fe89e7749b85777914f947725d8e7430fa93/JD_Keiths_Uniforms.jpg" data-mid="1408249" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/3b3a9bae7b0acb1fb78ef8175c345a32b90dae1cb2abdfa99b817fb1ba9b887a/JD_Keiths_Outdoors_1.jpg" data-mid="1408271" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/76766cabaec4cd8990c73c60f2145d558f9f7c9f81a9fc6afa55ac0dcde063b1/JD_Keiths_Outdoors_2.jpg" data-mid="1408252" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/42a61bf057b07869dababa6dc5468386468b6673cb0779ec38f518bfb6f68609/JD_Keiths_Outdoors_3.jpg" data-mid="1408257" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/b3dfacfd12bc0100739605bc0d8e52472f1569805e9e00b997df6c51918aa870/JD_Keiths_Outdoors_4.jpg" data-mid="1408259" border="0" /> <img width="5472" height="3648" width_o="5472" height_o="3648" src_o="https://cortex.persona.co/t/original/i/f965789c5b96bb8608c863ccd4f28467c3594409dcfdec9d87a551d1749cac8f/NHP_8905.CR2.jpg" data-mid="1407436" border="0" /> The new brand presence comes to life in the historic Stag’s Head pub, where visitors can experience small-batch releases in the very space once used as an aging cavern by Alexander Keith himself. The refreshed identity complements the storied setting, connecting past and present through thoughtful details and locally inspired design. <img width="3000" height="2192" width_o="3000" height_o="2192" src_o="https://cortex.persona.co/t/original/i/97c1a0be3bebcfd16ba8951bf78f683cd117f74af9ecd75e3c4e372d73de6258/JD_Keiths_Outdoors_15.png" data-mid="1408866" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/f9701d1d3404ab0100fcb9310604c72739734e4acb8b7c757469bf8d02a47b74/JD_Keiths_Outdoors_12.jpg" data-mid="1408258" border="0" /> <img width="3000" height="2192" width_o="3000" height_o="2192" src_o="https://cortex.persona.co/t/original/i/226ddfcd96144137b4a12b06b233dfb6a7dc9c162a5c6316a55578c98298293a/JD_Keiths_Outdoors_14.png" data-mid="1408865" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/42a5e0a2f96659c001293f6cb4d866c9ff07f6698f257a67a4b1bcc2a919ac86/JD_Keiths_Outdoors_13.jpg" data-mid="1408261" border="0" /><img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/87fc248fab334dacbe441819b6763d4b8a643e45e38104d52d546db64a626686/JD_Keiths_Brewery_1.jpg" data-mid="1408863" border="0" /> <img width="1500" height="2250" width_o="1500" height_o="2250" src_o="https://cortex.persona.co/t/original/i/d96e5c572a9226d4a3f19aa814423bb969b9848b474c1715de1de0d57f738ae8/JD_Keiths_OOH_5.jpg" data-mid="1408267" border="0" /> Beyond the packaging, the identity extended to uniforms, retail, and signage. A full launch campaign across out-of-home and digital introduced the new artisanal brewery for a large and much-loved brand. <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/ff0f824d1db09bc937b7d193cd218c08b27a8bc318106532d4731786690c569e/JD_Keiths_OOH_1.jpg" data-mid="1408263" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/9b62685e1d8ce2dc637cb376b3614200817a746e683db0f7f99c2a6cdbfda233/JD_Keiths_OOH_4.jpg" data-mid="1408264" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/c298f2faad8b03c84764d79649d32c1946420c3f8f1d14cc6e5e3286515c533e/JD_Keiths_OOH_3.jpg" data-mid="1408862" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/c5cff16f2f38b442d033683caf5bf7a023d339332637a3879101972e17ae56f1/JD_Keiths_OOH_2.jpg" data-mid="1408268" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/8bbf145e618acbcb77ec2ded39d7010fda10787faf681149d57b291658dddcad/JD_Keiths_Digital.jpg" data-mid="1408265" border="0" /> We also hosted an experiential activation at the Bay of Fundy during low tide, a time rooted in local tradition and regional pride. On the east coast, low tide is a moment of connection. It’s when people harvest dulse, explore the exposed seafloor, and gather to observe the rhythms of the tide. Embracing that spirit, we created a communal dinner set against the incrdible landscape of Fundy, complete with live music and locally sourced fare. It was a celebration of place, culture, and community. <img width="3000" height="2001" width_o="3000" height_o="2001" src_o="https://cortex.persona.co/t/original/i/825658f5d6a015312d01f34549ae3b913cbfb774cda5aea8c49ab94786bb4cfd/JD_Keiths_Outdoors_17.jpg" data-mid="1408909" border="0" /><img width="2840" height="2131" width_o="2840" height_o="2131" src_o="https://cortex.persona.co/t/original/i/c1f8d3a2b4cff6a2ffa3ff3e29cedd05cae755e60ecc66859cf0c779b1c47777/JD_Keiths_Outdoors_16.jpg" data-mid="1408908" border="0" /><img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/18ca97c8e20f3628d3dc519415acec0521ad16aa3d6169f76e6e1cdf2c8e5ea6/JD_Keiths_Outdoors_6.jpg" data-mid="1408253" border="0" />  All Work Alexander Keith’s Brewery Agency: Union Creative Identity and packaging for the launch of Alexander Keith’s Brewery in Nova Scotia, including their... Mailchimp Editorial http://joannadurkalec.com/Mailchimp-Editorial Tue, 19 Nov 2024 19:59:11 +0000 Joanna Durkalec 454933 &nbsp; Mailchimp Editorial Agency: Juliet As the editorial arm of Mailchimp and Mailchimp &amp; Co, our mission was to bring awareness to their community platform Mailchimp &amp; Co, as well as their Mailchimp Partner Program. ⁣ Targeted at small business owners and existing Mailchimp users, we developed themed articles, monthly newsletters, social media content to educate and inspire. <img width="3000" height="1684" width_o="3000" height_o="1684" src_o="https://cortex.persona.co/t/original/i/4cde6604cdd26122466aa4efc1af0bba465926dfd0f58d2b5e97b577fdf54085/JD_Mailchimp_01.jpg" data-mid="1385282" border="0" /> <img width="3118" height="2029" width_o="3118" height_o="2029" src_o="https://cortex.persona.co/t/original/i/64e5e2c4a670ccba9f5b69b2a5ed1e3836a4bc78f44475140652e970acfaa02f/JD_Mailchimp_04.jpg" data-mid="1385402" border="0" /><img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/ace0c5892ab9599c6bc073f632e5e466815fec778de60be25c9d41e457b7bb24/JD_Mailchimp_05.jpg" data-mid="1385285" border="0" /> <img width="3000" height="1655" width_o="3000" height_o="1655" src_o="https://cortex.persona.co/t/original/i/3faa9588c1bfd78cfcb3aba4d8f5403cbe8bd88c474289003ef4ee86a0f9655d/JD_Mailchimp_02.png" data-mid="1385284" border="0" /> We also commissioned illustrations for articles and reports, drawn in Mailchimp’s new illo style.&nbsp; <img width="3000" height="3505" width_o="3000" height_o="3505" src_o="https://cortex.persona.co/t/original/i/728536863ca29eeae5e168c8df404d8528915972ad710e598f59be0b0ba20c31/JD_Mailchimp_07.jpg" data-mid="1385079" border="0" /> Illustrations by Sam Bullis and Jenni Filman.  All Work &nbsp; Mailchimp Editorial Agency: Juliet As the editorial arm of Mailchimp and Mailchimp &amp; Co, our mission was to bring awareness to their community... The Artificial Intelligence of Cooking http://joannadurkalec.com/The-Artificial-Intelligence-of-Cooking Fri, 19 Jul 2024 16:55:50 +0000 Joanna Durkalec 453746 The Artificial Intelligence of Cooking Agency: Proto Artificial Intelligence is transforming our work as creatives. It’s both scary and exciting, in the way that the new person at work with the fancy skill set always is. Except of course, this time the new person...isn’t a person at all. It also isn’t autonomous, which in addition to our freedom as a species, gives designers the opportunity to use AI as a tool for creativity. To have AI work for us. So we gave AI a seat at the table—just not at the head of it. <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/0bd0eeb1c111b279c4b4fe373ef94664d955464dc8ad944f6da8d55040a71bdf/JD_Cookbook_1.jpg" data-mid="1372122" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/4ca6ddf9868a4616f32d4cee63014736f240469be37a6452b7f8f64b1406a5c7/JD_Cookbook_3.jpg" data-mid="1372117" border="0" /> AI is really good at whipping up dreamy creations if given the right prompts. We used it to visualize the core (or at least the peels) of highly specific dishes and settings submitted to us by people at Proto. <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/f61a42794a2df7bb08966daf48b363ef3a379220867ed1892bdc7f29fce328e4/JD_Cookbook_4.jpg" data-mid="1372126" border="0" /> But while AI can bring ingredients to life, it also unfortunately makes nauseating choices with gusto, all too often serving us straight up disasters. (If it was human, we’d assume it was trying to burn us.) This AI Cookbook features recipes for success, mishaps we encountered along the way, and is ultimately a representation of what the “intelligence” in artificial intelligence can create when really put to the test. <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/85f520f5c4ba2c3e8098b02b1d7fdfc7563c7f6c7895d0621284f6151eaf63c1/JD_Cookbook_5.jpg" data-mid="1372120" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/e7f4b9820c8cb1cf86ae18db7f9b14a87d5e10f53615f43d3cddfca722050d80/JD_Cookbook_10.jpg" data-mid="1372124" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/49ccdc213af96ada709d9168e1bc2a7ff48dad0860640570ff4fe4094ac67988/JD_Cookbook_9.jpg" data-mid="1372118" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/0bd0eeb1c111b279c4b4fe373ef94664d955464dc8ad944f6da8d55040a71bdf/JD_Cookbook_8.jpg" data-mid="1372123" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/ce8ce92165fdb24641cd62f4d7d8a0862763c82cf725fcb392e6ab1a8b457693/JD_Cookbook_7.jpg" data-mid="1372121" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/d10ee0611e5ce1c0093d12ce83b553cb4738c6f6b19e2cf00d386b7a2a130504/JD_Cookbook_6.jpg" data-mid="1372119" border="0" />  All Work The Artificial Intelligence of Cooking Agency: Proto Artificial Intelligence is transforming our work as creatives. It’s both scary and exciting, in the way... Paragon http://joannadurkalec.com/Paragon Wed, 17 Jul 2024 22:50:52 +0000 Joanna Durkalec 453726 Paragon Agency: Proto Paragon is an NFT experience platform. As a new player in Web3, it aims to democratize the world of NFTs—shifting them from limited access digital assets to enriching experiences that owning an NFT can provide. We created a cohesive visual and verbal identity that embodies Paragon’s innovative spirit, with a generative tools that equips them to apply the brand as they grow into the future. Every element was meticulously designed to elevate the user experience and solidify Paragon’s position in the NFT market.&nbsp; We replaced the central “A” in the logo with our brand symbol, the “Explorers”. The Explorers form the foundation of our brand system, encapsulating our behaviors: leading new technologies, expanding blockchain possibilities, and uniting communities through engaging experiences. <img width="1080" height="1080" width_o="1080" height_o="1080" src_o="https://cortex.persona.co/t/original/i/6b0fcee143f69a6682ac9f57264c056df520a6b64c3281799c3cea045b1296ac/PG_Field-2.gif" data-mid="1379969" border="0" /> <img width="1080" height="1080" width_o="1080" height_o="1080" src_o="https://cortex.persona.co/t/original/i/b3ea350529b06a43d14d36373f6ba1daedf9270c5905c5e1d38698ae2110f226/PG_Rotate-2.gif" data-mid="1379970" border="0" /> <img width="3000" height="1373" width_o="3000" height_o="1373" src_o="https://cortex.persona.co/t/original/i/2534d5a0e708b26abf266a5ea8b664f6b0c27630a98744f54809f50671f5eadd/JD_Paragon_R_TrianglesCompLarge.png" data-mid="1379959" border="0" /> <img width="3000" height="1373" width_o="3000" height_o="1373" src_o="https://cortex.persona.co/t/original/i/2534d5a0e708b26abf266a5ea8b664f6b0c27630a98744f54809f50671f5eadd/JD_Paragon_R_TrianglesCompLarge.png" data-mid="1379959" border="0" /> <img width="3000" height="1373" width_o="3000" height_o="1373" src_o="https://cortex.persona.co/t/original/i/2534d5a0e708b26abf266a5ea8b664f6b0c27630a98744f54809f50671f5eadd/JD_Paragon_R_TrianglesCompLarge.png" data-mid="1379959" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/415c836a9033d83cd8e3402ea20c9934508d507e0ff5a73ad5fd9b78d8b48bcb/JD_Paragon_PhoneApp.jpg" data-mid="1372106" border="0" /> <img width="2160" height="2160" width_o="2160" height_o="2160" src_o="https://cortex.persona.co/t/original/i/07935c0885f797972fb068def40bee29e070b8f5cb575f75dd49d10170009cdf/JD_Paragon_BoosterPacks.jpg" data-mid="1379962" border="0" /> <img width="2160" height="2160" width_o="2160" height_o="2160" src_o="https://cortex.persona.co/t/original/i/f6abe8065dd749f02572ad64a5b47661cca46a332240f2944f48e2783b770256/JD_Paragon_UI.jpg" data-mid="1379963" border="0" /> <img width="3840" height="2160" width_o="3840" height_o="2160" src_o="https://cortex.persona.co/t/original/i/5df61ab3b33192ed6c5027450b0cb889312f7b08c61141ae63640e3d08d3fd6f/JD_Paragon_Website.png" data-mid="1379964" border="0" /> <img width="2160" height="2160" width_o="2160" height_o="2160" src_o="https://cortex.persona.co/t/original/i/f6d248537a93a1137588de5c75963f9192d59f25674ddc3be8676d961f9606a3/JD_InvisFriends.jpg" data-mid="1379965" border="0" /> We created an extensive series of assets, libraries, and built-in styles—all delivered in a Figma toolkit using collaborative design tools, with the necessary guidance to allow designers and non-designers alike to create and design consistently for the Paragon brand. <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/33ad7b57b7ed7531d3a28bd9fce871af33f1c73eb7d994c1c057d0d2bc740238/JD_Paragon_OOH_Billboard_01.jpg" data-mid="1372112" border="0" /> <img width="4608" height="3456" width_o="4608" height_o="3456" src_o="https://cortex.persona.co/t/original/i/798e070d5fb1e8fe8220c9e034331efbc3c35fbf82dc9dfb42d685827dfbd2ad/JD_Paragon_Book.jpg" data-mid="1372116" border="0" /> <img width="3648" height="4864" width_o="3648" height_o="4864" src_o="https://cortex.persona.co/t/original/i/d5ed3bb4c6c79f06f99dedeb29bcb61d07a8958d4415d97832a11165a6a3991e/JD_Paragon_TShirt.jpg" data-mid="1372114" border="0" /> <img width="2282" height="3042" width_o="2282" height_o="3042" src_o="https://cortex.persona.co/t/original/i/445e86a7ad8b8891313b3a8d023c87bb7dec420239c6f4090f5f0749df36278d/JD_Paragon_TShirtCloseup.jpg" data-mid="1372113" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/2859bc225f4dd6f7d8e9a743558f105644841c297c5be8c6bd37e531c67fe553/JD_Paragon_OOH_Billboard_02_.jpg" data-mid="1372008" border="0" /> <img width="4000" height="3000" width_o="4000" height_o="3000" src_o="https://cortex.persona.co/t/original/i/134c9bfa716a4c4e125596fd2ac4c20d641c4ac3d3500e33c1793493ae54be3b/JD_Paragon_OOH_Billboard_05.jpg" data-mid="1372111" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/409f54c8ddf79ab84c18f27549b3842701b08f98d71e58de56853e905359424f/JD_Paragon_OOH_Poster_Wide.jpg" data-mid="1372006" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/b53c0895b277d77ac4a2de667c22f4f247d7389286c6c13302afc68eb3fc0afc/JD_Paragon_Stickers_IRL_1.jpg" data-mid="1372003" border="0" /> &nbsp;All Work Paragon Agency: Proto Paragon is an NFT experience platform. As a new player in Web3, it aims to democratize the world of NFTs—shifting them from limited... Céla Skin Care http://joannadurkalec.com/Cela-Skin-Care Mon, 25 Apr 2022 17:40:46 +0000 Joanna Durkalec 423374 Céla Skin Care Package design for Céla, a luxury skin care line crafted around the purest plant ingredients. Other design materials include a brand book and business cards. <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/cf8bc2c04972c04f198baee7673427bed708f4a8b4554eabbc43387c107734c3/Cela_White_Bottles.jpg" data-mid="1367086" border="0" /> <img width="3001" height="2250" width_o="3001" height_o="2250" src_o="https://cortex.persona.co/t/original/i/be530f94ce94900ff83e1db6cd9a76e060b96c6b237fc1bda5b7bd9484cfe5ae/Cela_Moisturizer.jpg" data-mid="1331034" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/cc43d158a7bb39721507c9643a59c687b7bebe915491fd1c67e6fbc2d3a4aae4/Cela_Mist.jpg" data-mid="1331037" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/545c61a384808ad56999f06074884e649254e53a31efe1b68cd3196f51261dd0/Cela_Candles.jpg" data-mid="1331040" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/865901f93def6d8deb89439524655dcc9a69cb4521d30aedbccd311288357e6d/Cela_BusinessCard_01.jpg" data-mid="1331039" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/e06814e055a2f5500b806c6729b37ec274749b3f153377d62a37953dbd5aa2d5/Cela_InSitu_Bottle_1.jpg" data-mid="1331032" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/7f7ad126601cd00d6fceda6797ff6f55569d3a472c15cc70bc18ab307a762f5c/Cela_InSitu_2Bottles.jpg" data-mid="1331033" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/95b4a9c98ac73d133f6f2c2d4743573e98971f5df1b47f90190f2ed95b711700/Cela_InSitu_Cream_Flowers.jpg" data-mid="1331035" border="0" /><img width="2507" height="1881" width_o="2507" height_o="1881" src_o="https://cortex.persona.co/t/original/i/9ee41faec08710ec9b6e265bd17b7d9b7db561455ebcee8b4a631173245c324e/Cela_InSitu_Mist.jpg" data-mid="1331036" border="0" />  All Work Céla Skin Care Package design for Céla, a luxury skin care line crafted around the purest plant ingredients. Other design materials include a brand book and... How To Join Mailchimp & Co http://joannadurkalec.com/How-To-Join-Mailchimp-Co Mon, 25 Apr 2022 16:40:25 +0000 Joanna Durkalec 423369 Mailchimp Elevator Pitch Agency: Juliet Design direction for a video about Mailchimp &amp; Co, a professional community for freelancers and marketing agencies. Features illustrations and playful animations that explain how to join, and the all of the perks of being a member.  All Work Mailchimp Elevator Pitch Agency: Juliet Design direction for a video about Mailchimp &amp; Co, a professional community for freelancers and marketing agencies. ... Mailchimp Elevator Pitch http://joannadurkalec.com/Mailchimp-Elevator-Pitch Thu, 21 Apr 2022 20:02:53 +0000 Joanna Durkalec 423227 Mailchimp Elevator Pitch Agency: Juliet Design direction for a video series featuring expert Mailchimp partners. They all specialize in the small business support you need, and each has their own elevator pitch to share.&nbsp; The visual direction for this series is hyper-stylized through color. The elevator sets are designed in the Mailchimp aesthetic, with a distinct color palette for each partner.&nbsp; <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/51f0da56765a2c01447e1355588fbd19d45fc344b2d1dfc63b3456bb4d00ceb5/JD_MC_ElevatorPitch_LoginPage.jpg" data-mid="1184872" border="0" />  All Work Mailchimp Elevator Pitch Agency: Juliet Design direction for a video series featuring expert Mailchimp partners. They all specialize in the small business... LOHN http://joannadurkalec.com/LOHN Thu, 23 Dec 2021 01:00:10 +0000 Joanna Durkalec 416678 LOHN Logo design, branding, and package design for LOHN. LOHN candles and essential oils evoke a time, a place, a journey. The core collection is inspired by ancient roads along which precious perfume materials were traded, and comprises the Amber Road,&nbsp;Tea Road, and&nbsp;Spice Road&nbsp;series.&nbsp;Each series has four distinct scents,&nbsp;brought to life on the packaging with vivid colorized landscape imagery. Other design materials include the Trio carton, LOHN brand matchbook, and brand guidelines.In collaboration with Guillaume Briére. <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/46eb3e8aca8ffc3dac3a28347dc1058ae038b3a61d117afa8922d990305bb0e1/JD_Lohn_Core_10.jpg" data-mid="1148981" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/9f35e86cd1a3f6bcde91a149ab1519f1ce3890876043133d1fe0b8d41b105595/JD_Lohn_Core_01.jpg" data-mid="1147318" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/c8324a8f38e8e454009b468a511c2727dddace0513a109185285c0ee99543bae/JD_Lohn_Core_02.jpg" data-mid="1147327" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/085423643b98f383e02eea789ee1da990879c427b0283f5e4b246acf64123b98/JD_Lohn_Core_03A.jpg" data-mid="1147322" border="0" /><img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/0faf8ffb16dd71cc774a540ff5e5edddc0c885f3a1f6632efb3ac2dd555f6d3a/JD_Lohn_Core_03B.jpg" data-mid="1147325" border="0" /><img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/7ae68bbed67f648ee8cbafb0d88c49f56cd4d1e96df0568d210620b120dfe4ad/JD_Lohn_Core_03C.jpg" data-mid="1147317" border="0" /><img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/7ed42e6cdbbd0c951f25190daee7e88b2cdadd35b3ed72951cf3c86c940c0f9f/JD_Lohn_Core_03D.jpg" data-mid="1147332" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/4458cad87e9256c407ffc3a1ce04749e5e24a415ad920e617ac97ad2ed0587a2/JD_Lohn_Core_04.jpg" data-mid="1147326" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/ea1ea4f8cc8aaeb15803b38ce0afc00003fb474c22af9c8ce84590de6044ed2e/JD_Lohn_Core_05.jpg" data-mid="1147321" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/f50eb7dc40324650ec2b8d7c14519e20f9907c10991347d1e566403942cbb16c/JD_Lohn_Core_06A.jpg" data-mid="1147333" border="0" /><img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/6fa6c7010b838784a441d66d83bbc4c107460bba8585996e77afaa27c1c7b59c/JD_Lohn_Core_06B.jpg" data-mid="1147319" border="0" /><img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/1163ef42f0dfc797f85b88b448ecb1b74fbb92e27c9e1b14758357173a20d460/JD_Lohn_Core_06C.jpg" data-mid="1147316" border="0" /><img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/d6a3eae2ac44258e0133213a0268c805fc8ca74c87546cdd42f497b7533b69b2/JD_Lohn_Core_06D.jpg" data-mid="1147331" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/215e7a3f2a5f19e756d1826c45cc99f3664e5e880850b14e423ba3d5c3eb5c19/JD_Lohn_Core_07.jpg" data-mid="1147320" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/0b8110f3f281f5ec4ff0e09f04635de1017afc338ef20b0391ba26639c2039a3/JD_Lohn_Core_08.jpg" data-mid="1147330" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/d996a2e93d82af5e68d911b5731ff5af77d1edf2b17926f03d9b94b0cf8e5efd/JD_Lohn_Core_09A.jpg" data-mid="1147314" border="0" /><img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/a906c88b3188ecd60970ead2127ecd3ea310f4f697b62433f479065b2bf4a25d/JD_Lohn_Core_09C.jpg" data-mid="1147329" border="0" /><img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/579af600026fdaf37a218c7382a8138e741341a4ec2de91017e69740bf446457/JD_Lohn_Core_09B.jpg" data-mid="1147323" border="0" /><img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/cc2f1c8ad51fabd5b3dbe03e295783160563d36677acf012e48ad6a55bc71ee9/JD_Lohn_Core_09D.jpg" data-mid="1147324" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/76f59de8f51ac43f4c5776b36d1c142298ffc4ca24eddbb513e0bd41832003ad/JD_Lohn_Core_11.jpg" data-mid="1147315" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/0bd2a970eebd2515c788587b457eb4d9c8a30914b26cd6ee49bdbc47119b031d/JD_Lohn_Core_12.jpg" data-mid="1148982" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/ab6853a7eaff40e92bcdeb40f3aa3ac4a22609c519f420604279795322ee7cef/JD_Lohn_Core_13.jpg" data-mid="1147338" border="0" /> <img width="2242" height="2096" width_o="2242" height_o="2096" src_o="https://cortex.persona.co/t/original/i/1a6ae01ac670a1e29d010b6c14b9689430ff9c342bd60c41dac8aa1d98453c69/Lohn_All.jpg" data-mid="1417236" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/13a8d8c4b8474165fea3d4f4422a437ee8778b3832d46bbc7f12a543922a2f28/JD_Lohn_Core_14.jpg" data-mid="1147339" border="0" /> <img width="4200" height="2800" width_o="4200" height_o="2800" src_o="https://cortex.persona.co/t/original/i/f83f21c00e9b4ad966c4c6c1388bf5e4fd96fcc2f390cf12fac3b4669ab36e6b/JD_Lohn_Core_Magazine.jpg" data-mid="1371990" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/72814d8ae82c156aae89f58879b3e7ab2378beeafb4177641f4abe75beb54a9d/JD_Lohn_Core_19.jpg" data-mid="1156160" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/2033dad34192abcc40eae830711b41507730b55e95cae5634291a11b9c3bdfa3/JD_Lohn_Core_18.jpg" data-mid="1147337" border="0" /><img width="3001" height="1943" width_o="3001" height_o="1943" src_o="https://cortex.persona.co/t/original/i/63d538b67cfd826993415fc450dfe5956a2fe1cbe2c64d696a37a75a8c8c637d/JD_Lohn_Core_20.jpg" data-mid="1156150" border="0" />  All Work LOHN Logo design, branding, and package design for LOHN. LOHN candles and essential oils evoke a time, a place, a journey. The core collection is inspired by... LOHN Happiest Birthday http://joannadurkalec.com/LOHN-Happiest-Birthday Fri, 17 Dec 2021 20:55:46 +0000 Joanna Durkalec 416505 LOHN Happiest Birthday Package design for the LOHN Happiest Birthday candle, delighting in the joy of celebration. The design is inspired by the delicious candle scent of bubbly champagne, orange zest, juicy fig and red currant. The carton features playful typography and a frothy pattern of colorful shapes. Each candle comes with a confetti, a mini birthday card, and a matchbook filled with birthday candle matchsticks. Social assets include animated GIFs and a promotional video. <img width="3000" height="1997" width_o="3000" height_o="1997" src_o="https://cortex.persona.co/t/original/i/ba60dca54804076f2642917c0901aa3a08434da8714df11c952c3beffba66f57/JD_Lohn_Birthday_GIF_1.jpg" data-mid="1371994" border="0" /><img width="3000" height="1997" width_o="3000" height_o="1997" src_o="https://cortex.persona.co/t/original/i/d807ccd8f56fe54f52478bb247da5f8b63a5e43da9a6164e67f6ee6c93fffe67/JD_Lohn_Birthday_GIF_2.jpg" data-mid="1371995" border="0" /><img width="3000" height="1997" width_o="3000" height_o="1997" src_o="https://cortex.persona.co/t/original/i/79cd18fc4b88567f3c0d356624b0c0eb2f7d1726529f53ae42dea699402d3da5/JD_Lohn_Birthday_GIF_3.jpg" data-mid="1371993" border="0" /><img width="3000" height="1997" width_o="3000" height_o="1997" src_o="https://cortex.persona.co/t/original/i/8d7ff2c567115e9f817512c6634dcd2dc5acde4ea65586672aa184a5f51b0a23/JD_Lohn_Birthday_GIF_4.jpg" data-mid="1371997" border="0" /><img width="3000" height="1997" width_o="3000" height_o="1997" src_o="https://cortex.persona.co/t/original/i/5a5374c240e7e5ba7f9a6ff637b1f62ecca69d7eabcf9c67659dec60773f7ed4/JD_Lohn_Birthday_GIF_5.jpg" data-mid="1371998" border="0" /><img width="3000" height="1997" width_o="3000" height_o="1997" src_o="https://cortex.persona.co/t/original/i/2f0ad106bf653db4bbf11cc05cc8194382408ad4e89711727c7ecab45aa4d4f8/JD_Lohn_Birthday_GIF_6.jpg" data-mid="1371996" border="0" /><img width="3000" height="1997" width_o="3000" height_o="1997" src_o="https://cortex.persona.co/t/original/i/17552e1cb8f2d03cc213d73a3e5b454e1801352487dba21c8206196c59bc9c1a/JD_Lohn_Birthday_GIF_9.jpg" data-mid="1372001" border="0" /><img width="3000" height="1997" width_o="3000" height_o="1997" src_o="https://cortex.persona.co/t/original/i/031b898209eae4d8f8f1aff74de34bd135317f8271e0a5f7aa0e503abb5a7e51/JD_Lohn_Birthday_GIF_8.jpg" data-mid="1371999" border="0" /><img width="3000" height="1997" width_o="3000" height_o="1997" src_o="https://cortex.persona.co/t/original/i/6f296a9fc22c78c855a2f1616776a6e1ee1d01611f58ae8a8ab2b3898da34331/JD_Lohn_Birthday_GIF_7.jpg" data-mid="1372000" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/92e93c16478a2e4f293b828b0ab2b006fde3ffda1cb791295b0d1aaaddb33ac5/JD_Lohn_Birthday_02.jpg" data-mid="1146385" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/7477c08972e750aade4c7e9f11b2fc066e3d431a26f28b93c0fddffc1bae1b44/JD_Lohn_Birthday_03.jpg" data-mid="1146387" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/ec06ffa5679164748285a72e735f0a893679908b4e77c871f307d79da0d3b892/JD_Lohn_Birthday_04.jpg" data-mid="1146388" border="0" />  All Work LOHN Happiest Birthday Package design for the LOHN Happiest Birthday candle, delighting in the joy of celebration. The design is inspired by the delicious...