Joanna Durkalec is a Creative and Design Director based in New York City.

She is also the founder of Valley Type™, a font foundry. If you’d like to work together, please get in touch.




Creative direction, branding, packaging, art direction, generative AI, font design, motion design

Cooper Tires, Jif, Mailchimp, Reebok, LinkedIn, KraftHeinz, Kit Kat, Nescafe, Stella Artois, Busch, L’Oreal





Cooper Tires, Branding


Paragon, Branding


Noemia, Typeface


The Artificial Intelligence of Cooking, Book 


LOHN Happiest Birthday Candle, Package


Holografik, Typeface


Pürgrains, Brand & Package


Sunfleur, Typeface


Reebok Zig Kinetica, Campaign